WE Apresiasi Industri Farmasi Lewat Indonesia Best Pharmacy Brand Awards 2021. Berikut Pemenangnya!
Kredit Foto: Sufri Yuliardi
Pandemi Covid-19 telah berlangsung lebih dari satu tahun. Ada banyak tantangan dan kesempatan yang ada selama pandemi Covid-19 berlangsung. Salah satu tantangan berat yang dihadapi adalah pemulihan ekonomi.
Secara umum, pemulihan ekonomi Indonesia di masa sekarang ini sangat dipengaruhi oleh tingkat kesehatan masyarakatnya. Peran berbagai perusahaan farmasi dengan produk kesehatannya pun menjadi sangat krusial. Menteri Kesehatan Budi Gunadi Sadikin mengatakan, industri farmasi memiliki peran strategis dalam upaya mengatasi pandemi, khususnya untuk produksi dan distribusi obat-obatan untuk penanganan Covid-19.
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"Saat ini, terdapat 222 industri farmasi di Indonesia yang menghasilkan komoditas multidimensional berupa obat-obatan sebagai produk kesehatan, iptek, dan ekonomi," papar Menkes saat memberikan keynote speech dalam Indonesia Best Pharmacy Brand Awards 2021: Health for All Toward Swift Economic Recovery yang diselenggarakan Warta Ekonomi secara daring, Rabu (31/3/2021).
Dari sisi ekonomi, lanjut Menkes, industri farmasi merupakan salah satu sektor industri yang tetap tumbuh selama pandemi, baik itu dari nilai pasar maupun nilai investasi. "Pertumbuhan industri ini tentunya akan memberikan akses yang makin baik pada produksi farmasi yang aman, berkhasiat, dan bermutu bagi masyarakat sehingga derajat kesehatan masyarakat akan meningkat," ucapnya.
Ia menambahkan, saat ini Indonesia masih berupaya keras keluar dari pandemi Covid-19. Upaya tersebut membutuhkan partisipasi dan dukungan sinergis dari seluruh pihak, termasuk industri farmasi.
Menkes menyebut, salah satu program yang perlu didukung adalah vaksinasi Covid-19. Sebagai game changer dalam penanganan pandemi, kata Menkes, vaksinasi harus dilakukan secara luas dan secepat mungkin sesuai dengan standar mutu yang berlaku. Tujuannya agar berhasil mencapai target herd imunity.
"Untuk itu, saya mengharapkan dukungan dari industri farmasi untuk bersama pemerintah menyukseskan program vaksinasi ini," pungkas Menkes.
Dalam kesempatan yang sama, Founder dan Presiden Komisaris Warta Ekonomi Fadel Muhammad menekankan, perlu ada riset-riset baru dari industri farmasi agar mampu menghasilkan produk yang lebih baik. Dari riset itulah, industri farmasi dan sektor kesehatan dapat bertumbuh. "Karena kesehatan adalah senjata utama untuk menuju pemulihan ekonomi yang cepat," singkat Fadel.
Dalam melakukan penelitian untuk penghargaan Indonesia Best Pharmacy Brand Awards 2021: Health for All Toward Swift Economic Recovery, tim peneliti Warta Ekonomi menggunakan metode survei daring (online) dengan total 1.000 responden dari periode 24 Januari-31 Januari 2021.
Indikator yang digunakan adalah reputasi, publikasi, dan advertising. Adapun responden yang dijaring adalah masyarakat dengan usia minimal 18 tahun sampai dengan di atas 45 tahun dari semua profesi dan berbagai latar socio economic status (SES).
Selain menggunakan survei daring, tim peneliti Warta Ekonomi juga menggunakan media monitoring melalui content analysis. Media monitoring tersebut melihat berbagai sentimen positif yang muncul di media mainstream dan media sosial yang ada.
Berikut daftar pemenangnya:
| No | Perusahaan | Brand | Category | Sub-Category | Title |
| 1 | PT Galenium Pharmasia Laboratories | Caladine | Disease Types | Allergy | Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Allergy |
| 2 | PT Ciubros Farma | Ceteme | Disease Types | Allergy | Indonesia Best Pharmacy Brand Awards 2021 for Its Multifunctional Use to Cure Various Types of Allergies, Sub-Category Allergy |
| 3 | PT Tawon Jaya Makassar | Minyak Gosok Cap Tawon | Disease Types | Allergy | Indonesia Best Pharmacy Brand Awards 2021 for Its Legendary Brand Product to Cure Allergies, Sub-Category Allergy |
| 4 | PT Dexa Medica | Stimuno | Consumer Types | Imunomodulator |
Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Consumer Types, Sub-Category Imunomodulator Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Consumer Types, Sub-Category Children |
| 5 | PT Dexa Medica | Diabetadex | Product Types | Capsule | Indonesia Best Pharmacy Brand Awards 2021 for Its Safety Capsule Medicine Brand Product, Sub-Category Capsule |
| 6 | PT Multi Indocitra Tbk | Pigeon | Consumer Types | Baby Care | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Baby Rash Medicine Brand, Sub-Category Baby Care |
| 7 | PT Unilever Indonesia Tbk | Zwitsal | Consumer Types | Baby Care | Indonesia Best Pharmacy Brand Awards 2021 for Its Legendary Brand Product, Sub-Category Baby Care |
| 8 | PT Eltean Luhurkencana | Sebamed Baby Cream | Consumer Types | Baby Care | Indonesia Best Pharmacy Brand Awards 2021 for Its Famous Brand Product for Infant, Sub-Category Baby Care |
| 9 | PT Glaxo Wellcome Indonesia (Glaxo Smith Kline) | Panadol | Product Types | Caplet |
Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Caplet Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Capsule Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Pain & Relief |
| 10 | PT Glaxo Wellcome Indonesia (Glaxo Smith Kline) | Scott's Emulsion | Consumer Types | Children |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Packaging Brand, Sub-Category Children |
| 11 | PT Sanbe Farma | Sanaflu | Product Types | Caplet |
Indonesia Best Pharmacy Brand Awards 2021 for Its Safety Caplet Medicine Brand Product, Sub-Category Caplet |
| 12 | PT Sanbe Farma | POLDAN Mig | Disease Types | Headache & Migraine |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Headache & Migraine |
| 13 | PT Kalbe Farma Tbk | Mixagrip | Product Types | Caplet |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Caplet |
| 14 | PT Kalbe Farma Tbk | Woods | Disease Types | Cough, Cold & Flu |
Indonesia Best Pharmacy Brand Awards 2021 for Its Outstanding Brand Product for Dry Cough and Phlegm, Sub-Category Cough, Cold, & Flu Indonesia Best Pharmacy Brand Awards 2021 for Its Natural Ingredients Syrup Medicine Brand Product, Sub-Category Herbal |
| 15 | PT Kalbe Farma Tbk | Kalpanax | Product Types | Cream |
Indonesia Best Pharmacy Brand Awards 2021 for Its Antifungal Medicine Brand Product, Sub-Category Cream |
| 16 | PT Kalbe Farma Tbk | Procold | Disease Types | Pain & Relief |
Indonesia Best Pharmacy Brand Awards 2021 for Its Outstanding Brand Product for Adults, Sub-Category Pain & Relief |
| 17 | PT Gratia Husada Farma | Hufagripp | Consumer Types | Children |
Indonesia Best Pharmacy Brand Awards 2021 for Its Multifunctional Use for Childhood Disease, Sub-Category Children |
| 18 | PT Phapros Tbk | Antimo Anak | Consumer Types | Children |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Children |
| 19 | PT Tempo Scan Pacific Tbk | Bodrex | Disease Types | Cough, Cold & Flu |
Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Cough, Cold, & Flu Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Headache & Migraine Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Tablet |
| 20 | PT Tempo Scan Pacific Tbk | Hemaviton | Product Types | Energy Drink |
Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Energy Drink Brand Product to Increase Stamina, Sub-Category Energy Drink |
| 21 | PT Combiphar | OBH Combi Anak | Disease Types | Cough, Cold & Flu |
Indonesia Best Pharmacy Brand Awards 2021 for Its Outstanding Brand Product for Children, Sub-Category Cough, Cold, & Flu |
| 22 | PT Combiphar | Insto | Product Types | Other Types |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Packaging Brand, Sub-Category Other Types |
| 23 | PT Konimex | Paramex | Disease Types | Cough, Cold & Flu |
Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Packaging Brand, Sub-Category Cough, Cold, & Flu |
| 24 | PT Konimex | Neo Napacin | Product's Packaging | Visual Display |
Indonesia Best Pharmacy Brand Awards 2021 for Its Legendary Visual Display Medicine Brand Product, Sub-Category Visual Display |
| 25 | PT Konimex | Feminax | Consumer Types | Women |
Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Consumer Types, Sub-Category Women |
| No | Perusahaan | Brand | Category | Sub-Category | Title |
| 26 | PT Darya Varia Laboratoria Tbk | Vicks | Disease Types | Cough, Cold & Flu | Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Cough, Cold, & Flu |
| 27 | PT Bayer Indonesia | CDR | Product Types | Other Types | Indonesia Best Pharmacy Brand Awards 2021 for Its Widely-Used Calcium Supplement Brand and Campaign to Fight Against Osteoporosis, Sub-Category Other Types |
| 28 | PT Eagle Indo Pharma | Minyak Kayu Putih Cap Lang | Disease Types | Cough, Cold & Flu | Indonesia Best Pharmacy Brand Awards 2021 for Its Legendary Brand Product, Sub-Category Cough, Cold & Flu |
| 29 | PT Nellco Indopharma | Rheumason | Product Types | Cream | Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types Sub-Category Cream |
| 30 |
PT Nellco Indopharma |
OBH Nellco | Product Types | Syrup | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Syrup Medicine Brand Product with Flavors, Sub-Category Syrup |
| 31 | PT Taisho Pharmaceutical Indonesia | Counterpain | Product Types | Cream | Indonesia Best Pharmacy Brand Awards 2021 for Its Motivational Advertising Brand, Sub-Category Cream |
| 32 | PT Soho Industri Pharmasi | Diapet | Disease Types | Digestive Disorders | Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Digestive Disorders |
| 33 | PT Boehringer Ingelheim Indonesia | Dulcolax | Disease Types | Digestive Disorders | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Constipation Stimulan Brand, Sub-Category Digestive Disorders |
| 34 | PT Bintang Toedjoe | Extra Joss | Product Types | Energy Drink | Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Energy Drink |
| 35 | PT Bintang Toedjoe | Puyer Bintang Toedjoe No. 16 | Disease Types | Headache & Migraine | Indonesia Best Pharmacy Brand Awards 2021 for Its Legendary Famous Brand Product, Sub-Category Headache & Migraine |
| 36 | PT Johnson & Johnson Indonesia | Mylanta | Disease Types | Digestive Disorders | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Gastric Acid Medicine Brand, Sub-Category Digestive Disorders |
| 37 | PT Johnson & Johnson Indonesia | Listerine Obat Kumur | Disease Types | Oral Health | Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Oral Health |
| 38 | PT Sari Enesis Indah | Vegeta | Disease Types | Digestive Disorders | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Laxative Medicine Brand with Flavors, Sub-Category Digestive Disorders |
| 39 | PT M-150 Indonesia | M-150 | Product Types | Energy Drink | Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Advertising Brand, Sub-Category Energy Drink |
| 40 | PT Industri Jamu dan Farmasi Sido Muncul Tbk | Kuku Bima Ener-G | Product Types | Energy Drink | Indonesia Best Pharmacy Brand Awards 2021 for Its Memorable Packaging Brand, Sub-Category Energy Drink |
| 41 | PT Industri Jamu dan Farmasi Sido Muncul Tbk | Tolak Angin | Product's Composition | Herbal |
Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product's Composition, Sub-Category Herbal Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product's Packaging, Sub-Category Most Innovative Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Other Types Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product's Packaging, Sub-Category Packaging Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product Types, Sub-Category Syrup Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Product's Packaging, Sub-Category Visual Display |
| 42 | PT Deltomed Laboratories | Antangin | Product's Composition | Herbal | Indonesia Best Pharmacy Brand Awards 2021 for Its Natural Ingredients Herbal Medicine Brand Product, Sub-Category Herbal |
| 43 | PT Deltomed Laboratories | Kuldon Sariawan | Disease Types | Oral Health | Indonesia Best Pharmacy Brand Awards 2021 for Its Herbal Sprue Medicine Brand, Sub-Category Oral Health |
| 44 | PT Mundipharma Healthcare Indonesia | Betadine Obat Kumur | Disease Types | Oral Health | Indonesia Best Pharmacy Brand Awards 2021 as The People Choices for Brand Products Based on Disease Types, Sub-Category Oral Health |
| 45 | PT Takeda Indonesia | Vitacimin | Product Types | Other Types | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular VItamin C Brand Product, Sub-Category Other Types |
| 46 | PT Pfizer Indonesia | Ponstan | Disease Types | Pain & Relief | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Toothache Medicine Brand Product, Sub-Category Pain & Relief |
| 47 | PT Kimia Farma (Persero) Tbk | Dexametha-sone | Product Types | Tablet | Indonesia Best Pharmacy Brand Awards 2021 for Its Utility in Virus Treatment, Sub-Category Tablet |
| 48 | PT Novartis Indonesia | Cataflam | Product Types | Tablet | Indonesia Best Pharmacy Brand Awards 2021 for Its Multifunctional Use Brand Products, Sub-Category Tablet |
| 49 | Orang Tua Group | Kiranti | Consumer Types | Women | Indonesia Best Pharmacy Brand Awards 2021 for Its Popular Menstrual Medicine Brand Product, Sub-Category Women |
| 50 | PT Pharos Indonesia | Proris Ibuprofen | Disease Types | Pain & Relief | Indonesia Best Pharmacy Brand Awards 2021 for Its Outstanding Brand Product to Reduce Fever and Ease Mild to Medium Pain, Sub-Category Pain & Relief |
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Editor: Puri Mei Setyaningrum
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