HerStory Gelar Mom’s Favorite Baby and Kids Brand Awards 2021, Berikut Daftar Pemenangnya!
Kredit Foto: Sufri Yuliardi
Ketika sudah memiliki anak, para ibu tentu akan memperhatikan segala kebutuhannya. Proses pengambilan keputusan dalam membeli produk bayi dan juga anak sering kali membutuhkan waktu yang cukup lama. Hal ini disebabkan banyaknya faktor yang menjadi pertimbangan, mulai dari material bahan yang digunakan, harga dan juga kesesuaian dengan usia anak, serta jangka waktu pemakaian produk tersebut.
Ada beberapa kasus alergi yang terjadi pada anak. Hal itu pun membuat para orang tua harus melakukan riset yang cukup panjang sebelum membeli produk bayi. Nah, untuk itulah HerStory Indonesia memberikan penghargaan terhadap perusahaan penyedia produk anak.
Baca Juga: Selamat! Berikut Peraih Penghargaan Indonesia Sharia Finance Awards 2021
Penghargaan yang bertajuk Mom’s Favorite: Baby and Kids Brand Awards 2021 "Mothers’ Love for Fulfilling Children’s Growth" ini hasil dari tim riset Warta Ekonomi berdasarkan beberapa indikator, seperti reputasi perusahaan, publikasi, dan juga advertising.
Tim peneliti Warta Ekonomi bersama dengan tim redaksi HerStory menggunakan metode voting untuk produk bayi dan juga anak di Indonesia. Para pemenang penghargaan ditentukan secara langsung oleh pembaca HerStory melalui akun instagram resmi yang sudah mencapai 1.500 responden. Kategori usia yang menjadi dasar penelitian ini adalah bayi di bawah usia 2 tahun dan anak-anak usia 2 hingga 10 tahun.
"Pada awarding kali ini, HerStory mengusung tema Mother’s Love for Fulfilling Children’s Growth. Tema tersebut dipilih karena HerStory percaya salah satu bentuk kasih sayang seorang ibu terhadap buah hatinya adalah melalui pemenuhan setiap kebutuhan sang anak. Melalui penghargaan kali ini, HerStory berharap brand perlengkapan bayi dan anak terbaik di Indonesia terus semangat berinovasi dan adaptif dalam membantu para ibu untuk merawat dan memenuhi kebutuhan si kecil," kata Clara Aprilia Sukandar, Pimpinan Redaksi HerStory, dalam pembukaan acara penghargaan Mom’s Favorite Baby and Kids Brand Awards 2021 yang diselenggarakan secara virtual oleh HerStory, member of Warta Ekonomi Group, Selasa (22/06/2021).
"Kondisi pandemi Covid-19 ini tentu berpengaruh bagi para ibu di Indonesia. Peran seorang ibu dalam rumah tangga sangatlah besar, mereka yang menentukan hal-hal kecil hingga besar dalam rumah tangga. Termasuk berbelanja kebutuhan si buah hati," sambung Clara.
Berdasarkan data dari hasil survei The Asian Parent pada tahun 2017 yang diikuti lebih dari 1.000 ibu di Tanah Air, sebanyak 98% merupakan decision maker dalam pembelian keperluan rumah tangga.
"Dari sekian banyaknya kebutuhan rumah tangga, ternyata kategori kids fashion serta child and baby product menjadi hal yang paling banyak dicari oleh ibu di Tanah Air. Jika berbicara soal rutinitas belanja, ternyata ibu di Indonesia itu setidaknya dua kali dalam sebulan selalu berbelanja secara online," ujar Clara.
Cahyo Prayogo, Direktur Pemberitaan dan Konten HerStory, menjelaskan, data dari E-commerce Market Inside Harbolnas 2020 menunjukkan bahwa produk ibu dan anak menjadi salah satu kelompok teratas dan paling banyak dibeli konsumen saat pandemi setelah produk kesehatan dan home & living.
"Berdasarkan data penjualan produk ibu dan anak di beberapa platform mengalami peningkatan sangat pesat. Dengan begitu, menyediakan produk yang aman dan sesuai dengan kebutuhan ibu, bayi, dan anak adalah tantangan bagi perusahaan. Hanya perusahaan dengan kualitas produk, reputasi, dan pelayanan terbaiklah yang menjadi pilihan ibu untuk memenuhi kebutuhan bayi dan anak. Untuk itu, HerStory memberi penghargaan tinggi kepada perusahaan pemenang award hari ini karena telah menjadi sahabat bagi ibu dalam memenuhi kebutuhan produk yang aman bagi bayi dan anak," tukas Cahyo.
Hadir sebagai Keynote Speaker, Dra. Rita Endang, APT, M.Kes selaku Deputi Bidang Pengawasan Pangan Olahan Badan POM. Dia memaparkan bahwa pengawasan Badan POM dilakukan secara komprehensif dari hulu ke hilir. Dengan begitu, para orang tua tak perlu cemas ketika memilih produk bayi dan anak jika sudah memiliki izin edar dari Badan POM.
"Pengawasan harus memenuhi standar diproduksi dengan sesuai cara olahan yang baik. Kemudian diregistrasikan dengan persyaratan, seperti mutu dan nilai gizi. Setelah sesuai dengan standar, akan diberikan nomor izin edar. Nomor izin edar ini digunakan untuk melakukan distribusi," ujar Dra. Rita.
"Terkait dengan ketentuan pangan bayi dan anak sesuai dengan Undang-Undang Nomor 18 Tahun 2012 bahwa memang setiap orang, pelaku usaha yang memproduksi dan mempedagangkan wajib memenuhi keamanan dan mutu pangan. Nah, demikian juga dengan iklan yang jual harus memberikan informasi, keterangan pangan yang benar, tidak menyesatkan, tidak berlebihan, baik dalam bentuk gambar atau suara, pernyataan dan bentuk apapun," sambungnya.
Dra. Rita juga menjelaskan bahwa setiap kemasan pangan sudah memiliki barcode dan itu bisa discan untuk menunjukkan informasi nama, bentuk sediaannya, serta nomor izinnya.
"Dengan begitu, masyarakat bisa tahu kejelasan produk. Jadi sekali lagi pesan dari Badan POM adalah jangan lupa ketika membeli produk, cek KLIK yang berarti cek kemasan, cek kemasan, cek label, cek izin edar, dan cek kedaluwarsa. Jangan lupa ada nomor telepon yang bisa dihubungi Hallo BPOM 1500533 untuk menyampaikan masukan, informasi atau keluhan terkait dengan pangan," tutup Dra. Rita.
DAFTAR PERAIH PENGHARGAAN MOM’S FAVORITE: BABY AND KIDS BRAND AWARDS 2021
| No. | Perusahaan | Brand Name | Title |
| 1 | PT. Kino Indonesia Tbk. | Sleek Baby | HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its Extraordinary Texture and Ingredients of Baby Telon Oil Products, Sub-Category Baby Oil |
| 2 | PT. Nana Trend Lestari | Birds and Bees |
• HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its Useful and Modern Products, Sub-Category Baby Fashion • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Complete Product Types, Sub-Category Store |
| 3 | PT. Johnson & Johnson Indonesia | Jhonsons Baby |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Lotion Products, Sub-Category Baby Lotion • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Cream Products for Baby Skin Care, Sub-Category Baby Health Care Equipment |
| 4 | PT Tempo Scan Pacific Tbk. | My Baby |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Powder Products, Sub-Category Baby Powder • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Popularity and Innovative Baby Telon Oil Products, Sub-Category Baby Oil • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its High Quality and Convenience Soap Products, Sub-Category Baby Hygiene Kits |
| 5 | PT. Megasari Makmur | Mitu Baby Care | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popular and Innovative Wipes Products, Sub-Category Baby Hygiene Kits |
| 6 | PT. Kalbe Nutritionals | Milna | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Foods Products, Sub-Category Baby Foods |
| 7 | PT. Dialogue Garmindo Utama | Dialogue Baby | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its High Quality and Exclusive Design Baby Hipseat, Sub-Category Baby Hipseat |
| 8 | PT. Softex Indonesia | Sweety Care | HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative and High Quality Baby Bottle Products, Sub-Category Baby Gear |
| 9 | PT. Konimex | Konicare | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Useful Medical Functions Baby Telon Oil Products, Sub-Category Baby Oil |
| 10 | PT Lion Wings | Kodomo |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovation and Good Quality Products, Sub-Category Baby Powder • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popular Shampoo & Conditioner Products, Sub-Category Kids Hygiene Kits |
| 11 | PT Nestlé Indonesia | Dancow | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popularity and Nutritious Milk Products, Sub-Category Kids Milk |
| 12 | PT Sarihusada Generasi Mahardhika | SGM | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Innovation and Educational Advertising, Sub-Category Baby Milk |
| 13 | PT. Unilever Indonesia Tbk | Zwitsal |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Oil Products, Sub-Category Baby Oil • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Popularity and Innovative Baby Powder Products, Sub-Category Baby Powder |
| 14 | PT PZ Cussons Indonesia | Cussons Kids | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Kids Hygiene Kits Products, Sub-Category Kids Hygiene Kits |
| 15 | PT Pigeon Indonesia | Pigeon |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Beneficial Products for Baby Growth and Development, Sub-Category Baby Gear • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Innovation and Useful Toothbrush Set, Sub-Category Baby Hygiene Kits |
| 16 | PT Ikapharmindo Putramas | Baby Huki |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its High Quality Baby Telon Oil Ingredients, Sub-Category Baby Oil • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent Innovation in Toothbrush Products, Sub-Category Baby Hygiene Kits |
| 17 | PT Nutricia Indonesia Sejahtera | Bebelac | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Various Outstanding Milk Types and Flavors, Sub-Category Kids Milk |
| 18 | PT. Abbott Indonesia Divisi Nutrition & Diagnostics | Pediasure | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent Milk Formula and Flavors, Sub-Category Kids Milk |
| 19 | PT Kalbe Morinaga Indonesia | Morinaga | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Kids Milk Products, Sub-Category Kids Milk |
| 20 | PT. Unicharm Indonesia | Mamy Poko | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Gear Products, Sub-Category Baby Gear |
| 21 | PT Kao Indonesia | Marries | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Technological Innovation and High Quality Products, Sub-Category Baby Gear |
| 22 | PT Nutricia Indonesia Sejahtera | Nutrilon Royal | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for For Its Outstanding Innovation Through High Nutrition Milk Products, Sub-Category Baby Milk |
| 23 | PT Nestlé Indonesia | Nestle Cerelac | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Nutritious Food Products, Sub-Category Kids Foods |
| 24 | PT Fonterra Brands Manufacturing Indonesia | Boneeto | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent Flavors and Advertising, Sub-Category Kids Milk |
| 25 | PT Mead Johnson Indonesia | Enfagrow | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative Milk Products, Sub-Category Kids Milk |
| 26 | Baby Elle Indonesia | Baby Elle | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Stroller Products, Sub-Category Baby Stroller |
| 27 | MOOIMOM CO., LTD. | MOOIMOM | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Hipseat Products, Sub-Category Baby Hipseat |
| 28 | PT Galenium Pharmasia Laboratories | Caladine | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Good Medical Powder, Sub-Category Baby Powder |
| 29 | PT Fabindo Sejahtera | Bambi | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for for Its Outstanding Innovation and Aromatic Baby Telon Oil, Sub-Category Baby Oil |
| 30 | PT. Eltean Luhurkencana | Sebamed | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Health Care Equipment Products, Sub-Category Baby Health Care Equipment |
| 31 | PT. Multitrend Indo | Mothercare | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent Products, Sub-Category Baby Lotion |
| 32 | PT Indofood Sukses Makmur Tbk. | Promina | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Innovation and High Nutrition Foods, Sub-Category Baby Foods |
| 33 | PT Indofood Sukses Makmur Tbk. | Sun | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popular Baby Porridge and Biscuits Products, Sub-Category Baby Foods |
| 34 | PT Heinz Abc Indonesia | Heinz Farley's | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative and Premium Foods, Sub-Category Baby Foods |
| 35 | GlaxoSmithKline Indonesia | Panadol Kids | HerStory Indonesia Best Baby And Kids Brand Awards 2021 as The Mom's Favorite For Kids Health Care Equipment Products, Sub-Category Kids Health Equipment |
| 36 | Gigel.id | Gigel.id | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative and Large Number Toys Products, Sub-Category Baby Toys |
| 37 | PT. Galderma Indonesia Healthcare | Cetaphil | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Hygiene Kits Products, Sub-Category Baby Hygiene Kits |
| 38 | PT Konimex | Anakonidin | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Medicine Syrups for Children, Sub-Category Kids Health Care Equipment |
| 39 | The Children's Place |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Kids Fashion Products, Sub-Category Kids Fashion • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent High Quality Store Products, Sub-Category Store |
|
| 40 | Velvet Junior Indonesia | Velvet Junior | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Fashion Products, Sub-Category Baby Fashion |
| 41 | Libby Baby Indonesia | Libby Baby | HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Popularity and Suitable Fashion Products for Babies, Sub-Category Baby Fashion |
| 42 | PT Toys Games Indonesia | Toys Kingdom |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Toys Products, Sub-Category Baby Toys • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Various Educational and Safety Toys Products, Sub-Category Store |
| 43 | PT Kino Indonesia Tbk. | Eskulin | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popular Body Wash Products, Sub-Category Kids Hygiene Kits |
| 44 | PT Nestle Indonesia | Koko Krunch | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Kids Foods Products, Sub-Category Kids Foods |
| 45 | PT Mitra Adiperkasa Tbk. | Carter's | HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative and Luxurious Products, Sub-Category Baby Fashion |
| 46 | PT Mitra Adiperkasa Tbk. | Oshkosh B'Gosh | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Modern Fashion Products, Sub-Category Kids Fashion |
| 47 | PT Gratia Husada Farma | Huffagrip | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Suitable Products to Cure Children Diseases, Sub-Category Kids Health Care Equipment |
| 48 | PT Pharos Indonesia | Proris | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Excellent Quality and Safety Medicinal Products, Sub-Category Kids Health Care Equipment |
| 49 | PT Mitra Adiperkasa Tbk. | Kidz Station | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for for Special Category, Sub-Category Store |
| 50 | PT Wyeth Nutrition Sduaenam | S-26 Promil Gold | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Outstanding Quality Milk Products Sub-Category Baby Milk |
| 51 | PT Novell Pharmaceutical Laboratories | Pure Kids | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Innovative Baby Skin Care Products, Sub-Category Baby Lotion |
| 52 | PT Nutricia Indonesia Sejahtera | Bebelove | HerStory Indonesia Best Baby and Kids Brand Awards 2021 as The Mom's Favorite for Baby Milk Products, Sub-Category Baby Milk |
| 53 | PT Taisho Pharmaceutical Indonesia Tbk. | Tempra | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for The Super Popular Health Care Product, Sub-Category Baby Health Care Equipment |
| 54 | PT PZ Cussons Indonesia | Cussons Baby |
• HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Popular Baby Lotion Products, Sub-Category Baby Lotion • HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its High Quality Products, Sub-Category Baby Powder |
| 55 | BoogyBaby Indonesia | BoogyBaby | HerStory Indonesia Indonesia Best Baby and Kids Brand Awards 2021 for Its For Its Innovative and Creative Fashion Products, Sub-Category Baby Fashion |
| 56 | PT Philips Idonesia | Philips Avent | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Safety and High Technology Products, Sub-Category Baby Gear |
| 57 | NUK Indonesia | HerStory Indonesia Best Baby and Kids Brand Awards 2021 for Its Good Toothbrush Set, Sub-Category Baby Hygiene Kits |
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Editor: Puri Mei Setyaningrum
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