Selamat! Daftar Pemenang Indonesia Public Relations Award (IPRA) 2021

Warta Ekonomi, Jakarta -

Di tengah kondisi pandemi Covid-19 yang melanda dunia pada tahun 2020 kemarin, utilisasi teknologi digital bagi masyarakat untuk mencari informasi menjadi sangat masif. Hal tersebut dipercepat dengan kondisi new normal yang diterapkan kepada masyarakat beberapa bulan terakhir. Dari sana, peran public relations (PR) kini sangat krusial terhadap semua informasi yang tersedia. Padahal, dunia humas dilanda banyak tantangan.

"Dengan pandemi Covid, semua berhenti, semua setop. Campaign global, tren heboh yang sudah kita siapkan sudah tidak relevan lagi. Di tahun 2021 ini, dunia humas menghadapi bukan satu tantangan, tapi sepuluh tantangan sekaligus. Sepuluh tantangan kompleksitas dunia praktisi humas," ujar Ketua Umum Perhimpunan Hubungan Masyarakat Indonesia (Perhumas), Agung Laksamana, dalam keynote speech yang disampaikannya pada acara penghargaan Indonesia Public Relations Award (IPRA) 2021: Navigating the Better Future, yang diselenggarakan oleh Warta Ekonomi secara virtual, Selasa (26/1/2021).

Baca Juga: Humas Harus Adaptif Jika Tidak Ingin Lenyap

Agung membeberkan, selain dari pandemi Covid, tantangan yang dihadapi PR mencakup disrupsi bisnis, media lansekap yang berubah, adanya fake news dan hoaks, adanya fake influencer dan fake followers, serta keberadaan robot journalism dan artificial intelligence (AI). Selain itu, kondisi yang serba mobile juga menjadi tantangan tersendiri. Ada pula soal informasi yang berlebihan, hingga tingkat perhatian audience yang berkurang.

"Robot sudah bisa membuat berita, di Jepang artificial intelligence (AI) sudah bisa menjadi creative director, membuat iklan, dan video musik. Di China, AI sudah menjadi news anchor. Di era 4.0 ini, lalu lintas informasi begitu deras, target audience kita bingung, mana yang kredibel, publik sendiri tidak bisa membedakan," ungkapnya.

Di sinilah, kata Agung, PR harus bisa memahami. Ia menyebut, setidaknya ada tiga "mantra" yang perlu menjadi fokus dan dilakukan oleh PR di masa sekarang. Salah satunya adalah harus bisa mengadopsi kondisi perubahan yang ada. "Kedua, kita harus beradaptasi dengan strategi-strategi baru untuk melihat platform-platform baru. Ketiga, kita harus mahir, kita harus canggih, kita harus expert di dalam bidang kita. Kita juga harus memahami fundamendal dari PR itu sendiri," pungkasnya.

Sementara itu, dalam kesempatan yang sama, Founder sekaligus Presiden Komisaris Warta Ekonomi, Fadel Muhammad, menyatakan bahwa penyelenggaraan Indonesia Public Relations Award (IPRA) kali ini memiliki suasana dan makna yang berbeda dibanding penyelenggaraan pada tahun-tahun sebelumnya. Hal ini lantaran kita semua saat ini masih sedang dalam keadaan pandemi yang seperti halnya kita ketahui bersama, utilisasi teknologi kini memiliki peran yang makin penting.

"Dalam sebuah penelitian yang dilakukan pada tahun 2020 ini, disebutkan bahwa sebanyak 77 persen dari responden yang merupakan para praktisi di dunia ke-PR-an merasakan betul bahwa peran PR menjadi makin penting di saat pandemi ini," ujar Fadel, dalam sambutannya.

Berkaca pada hasil penelitian tersebut, Fadel mengimbau pada segenap praktisi PR yang hadir dalam acara kali ini untuk dapat turut mengambil peran lebih besar lagi di masyarakat. Termasuk juga terkait program vaksinasi yang telah dilaksanakan oleh pemerintah sejak tanggal 13 Januari 2021 lalu. Dengan perannya yang besar di masyarakat, Fadel berharap komunitas PR dapat ikut membantu pemerintah dalam memerangi pandemi Covid-19 dengan turut menyosialisasikan dan menginformasikannya di tengah-tengah masyarakat.

"Pada gelaran kali ini, Warta Ekonomi mengambil tema Navigating For The Best Future. Ini sangat menarik karena menandakan sebuah ajakan untuk kita bersama-sama dalam satu arahan menuju masa depan yang lebih baik. Terakhir, saya ucapkan selamat kepada para pemenang dalam acara penghargaan ini, sekaligus mengapresiasi setinggi-tingginya kiprah dan kontribusinya selama ini melalui dunia public relation," tegas Fadel.

Dalam menentukan pemenang, tim peneliti Warta Ekonomi dalam melakukan penelitiannya terkait penghargaan Indonesia Public Relations Award (IPRA) 2021: Navigating the Better Future dengan menggunakan metode media monitoring melalui analisis konten. Periode sentimen positif yang dinilai dimulai dari Agustus-Desember 2020. Penghargaan ini diberikan kepada 15 sektor industri, antara lain agribisnis, asuransi jiwa, asuransi umum, multifinance, perbankan, dan consumer goods. Sektor lain mencakup ritel, energy, minyak dan gas, properti dan konstruksi, pertambangan, otomotif, transportasi, foundation, serta informasi, teknologi, dan komunikasi.

Berikut Daftar Penerima Penghargaan Indonesia Public Relations Award 2021: Navigating The Better Future. Selamat!

Perusahaan	Kategori	Title Award
PT Bank Negara Indonesia (Persero) Tbk	Conventional Bank	The Best Public Relations in Company Activity Across Nation and Global Scale Strategic Management
PT Bank CIMB Niaga Tbk	Conventional Bank	The Best Public Relations in Company Strategy on Improving Digital Products Supporting Services
PT Bank Rakyat Indonesia (Persero) Tbk	Conventional Bank	The Best Public Relations in Company Management on Developing Marvelous Digital Application for MSMEs Programs
PT Bank Tabungan Negara (Persero) Tbk	Conventional Bank	The Best Public Relations in Company Strategy on Establishing the Groundbreaking of National Housing Loan Products and Programs
PT Bank Mandiri (Persero) Tbk	Conventional Bank	The Best Public Relations in Company Management on Improving Indonesian Human Capital Skills
Citibank N.A Indonesia	Conventional Bank	The Best Public Relations in Company Strategy on the Fulfillment of Global Sustainable Initiatives Through Youth Ecopreneurship Program
PT Bank DBS Indonesia	Conventional Bank	The Best Public Relations in Company Strategy on Optimizing Customers Experiences Through Systemized Stakeholders Engagement
PT Bank Amar Indonesia	Conventional Bank	The Best Public Relations in Company Strategy on Combining Modern and Conventional Work Culture
PT Bank Tabungan Pensiunan Nasional Tbk	Conventional Bank	The Best Public Relations in Company Strategy with Stellar Integration of Internal Management
PT Bank UOB Indonesia	Conventional Bank	The Best Public Relations in Company Management on Establishing Comprehensive Digital Platforms

Perusahaan	Kategori	Title Award
PT Bank Aceh Syariah	Regional Bank	The Best Public Relations in Company Strategy on Developing Sharia Digital System to Elevate Local Economy
PT Bank DKI	Regional Bank	The Best Public Relations in Company Management on Establishing Cooperatives and Allocating Loan Assistance for Local MSMEs
PT BPD Bali	Regional Bank	The Best Public Relations in Company Management on  Institutionalizing and Acculturating Digital Banking System
PT BPD Jawa Barat dan Banten Tbk	Regional Bank	The Best Public Relations in Company Strategy on Coordinated Management System to Stakeholders
PT BPD Jawa Timur Tbk	Regional Bank	The Best Public Relations in Company Management on Culturalized Banking and Marketing System
PT BPD Jawa Tengah	Regional Bank	The Best Public Relations in Company Activity on Loan Allocation Assistance for Local Agricultural Communities
PT Bank Pembangunan Daerah Riau Kepri	Regional Bank	The Best Public Relations in Company Activity on Developing Business Process from Conventional to Sharia
PT Bank Pembangunan Daerah Lampung	Regional Bank	The Best Public Relations in Company Management on the Accomplishment of Raising the Company's Core Capital to BUKU II
PT Bank Pembangunan Daerah Kalimantan Tengah	Regional Bank	The Best Public Relations in Company Strategy on Developing Financial Products to Improve Regional Leading Sectors
PT Bank Pembangunan Daerah Sulawesi Tengah	Regional Bank	The Best Public Relations in Company Activity on Financing Diversification for Local Industries
PT Asuransi Cigna	Life Insurance	The Best Public Relations in Company Activity on Diversification of Insurance Distribution Programs
PT Asuransi Jiwa Generali Indonesia	Life Insurance	The Best Public Relations in Company Management on Establishing and Developing Modern Digital Insurance Systems
PT Bhinneka Life Indonesia	Life Insurance	The Best Public Relations in Company Management on Establishing Stellar Insurance Marketing Campaign
PT Axa Financial Indonesia	Life Insurance	The Best Public Relations in Company Management by Developing, Integrating, and Synergizing Various Insurance Products and Programs Across Nation
PT Sun Life Financial Indonesia	Life Insurance	The Best Public Relations in Company Activity on External Partnership and Insurance Products Expansion
PT Asuransi Allianz Life Indonesia	Life Insurance	The Best Public Relations in Company Management on Marvelous Adaptability and Resiliency Through Development of Various Products and Programs
PT Asuransi Simas Jiwa	Life Insurance	The Best Public Relations in Company Strategy on Developing Easy-to-Access Insurance Products
PT Great Eastern Life Indonesia	Life Insurance	The Best Public Relations in Company Strategy on Developing Swift and Convenient Insurance Services
PT BNI Life Insurance	Life Insurance	The Best Public Relations in Company Management on Marvelous Commitment and Dedication Toward Customer Services and Experiences
PT Equity Life Indonesia	Life Insurance	The Best Public Relations in Company Activity on Cooperation of COVID-19 Protection Products
PT Asuransi Astra	General Insurance	The Best Public Relations in Company Strategy on Marvelous Marketing Channels and Brand Campaign
PT Asuransi Adira Dinamika Tbk	General Insurance	The Best Public Relations in Company Strategy on Marketing Campaign to Attract Future Customers and Establishing Friendly System to Elevate Customers Experiences
PT Asuransi Sinar Mas	General Insurance	The Best Public Relations in Company Strategy on Financial Inclusion for Farmers Across Nation
PT Asuransi Tugu Pratama Indonesia Tbk	General Insurance	The Best Public Relations in Company Management on Establishing Marvelous Business and Operational System
PT Asuransi Wahana Tata	General Insurance	The Best Public Relations in Company Management on Developing Real-Time and Transparent Information Systems
PT BRI Asuransi Indonesia	General Insurance	The Best Public Relations in Company Strategy on Business Transformation Through Products Expansion Cooperation
PT Bussan Auto Finance	Multifinance	The Best Public Relations in Company Strategy on Brand Promotion Campaign Management
PT BCA Finance	Multifinance	The Best Public Relations in Company Activity on Strengthening Internal Management System
PT Adira Dinamika Multi Finance Tbk	Multifinance	The Best Public Relations in Company Management on Utilising Digitalisation for Products and Programs Campaign
PT Mandiri Utama Finance	Multifinance	The Best Public Relations in Company Management on Service Expansion of Sharia Multifinance Products
PT Astra Agro Lestari Tbk	Agribusiness	The Best Public Relations in Company Strategy on Marvelous Internal and External Operational Management
PT Austindo Nusantara Jaya Tbk	Agribusiness	The Best Public Relations in Company Activity on Products Diversification and Campaign
PT Perkebunan Nusantara III	Agribusiness	The Best Public Relations in Company Activity on Good Corporate Governance Management System Application
PT Perkebunan Nusantara IV	Agribusiness	The Best Public Relations in Company Management on Strengthening the Role of the Company's Human Capital
PT Indofood Sukses Makmur Tbk	Consumer Goods	The Best Public Relations in Company Management on Utilising Digital Marketing for Products Expansion
PT Garudafood Putra Putri Jaya Tbk	Consumer Goods	The Best Public Relations in Company Management on Innovative Products Through National and Global Stakeholders Cooperativeness
PT Nestle Indonesia	Consumer Goods	The Best Public Relations in Company Strategy on Establishing and Developing Industrial Factories
PT Campina Ice Cream Industry Tbk	Consumer Goods	The Best Public Relations in Company Management on Products Standardization and Market Segmentations
PT PP Properti Tbk	Property and Construction	The Best Public Relations in Company Strategy on Developing and Expanding Integrated Residentials Market Segmentations
PT PP (Persero) Tbk	Property and Construction	The Best Public Relations in Company Management on Marvelous Construction Projects and Organized Marketing Campaigns

Perusahaan	Kategori	Title Award
PT Wijaya Karya (Persero) Tbk	Property and Construction	The Best Public Relations in Company Activity on High Quality Construction Management Process and Business Diversification
PT Adhi Commuter Properti	Property and Construction	The Best Public Relations in Company Strategy on Developing Marvelous Integrated Property Projects
PT Bumi Serpong Damai Tbk	Property and Construction	The Best Public Relations in Company Strategy on Futuristic and Innovative Property Products and Global Scale Stakeholders Engagement
PT Bio Farma (Persero)	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Activity on Periodically Updating the Government's COVID-19 Inoculation Programs and Vaccine Readiness
PT Kimia Farma Tbk	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Activity on Collaboration with National and Global Companies to Develop Domestic Pharmaceutical Business
PT Phapros Tbk	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Management on Maintaining Customers Experiences and Customers Satisfactions
PT Indofarma Tbk	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Management on Distributing  Personal Protective Equipment (PPE) and Supplying Syringes for  Self-Vaccination Program
PT Dexa Medica	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Management as One of the Pioneer in Developing Indonesia Modern Medicine with State-of-the-Art Technology Implementation
PT Industri Jamu dan Farmasi Sido Muncul Tbk	Consumer Goods/Pharmaceutical	The Best Public Relations in Company Management on Marvelous Application of Conventional and Sustainable Business Process
PT Bintang Toedjoe	Consumer Goods/Farmasi	The Best Public Relations in Company Management on Educate and Train Red Ginger Farmers
PT Aneka Tambang Tbk	Mining	The Best Public Relations in Company Activity on Manufacturing Nickel Batteries to Support Government's Environmental-Friendly Vehicles Program
PT Bukit Asam Tbk	Mining	The Best Public Relations in Company Management on Coal Downstreaming Expansion as the Company Strategic Project
PT Kaltim Prima Coal	Mining	The Best Public Relations in Company Management on Stellar Integration and Application of Sustainable Business Process
PT Elnusa Tbk	Mining	The Best Public Relations in Company Strategy on Innovative and Transformative Business Operation
PT Pertamina EP	Oil and Gas	The Best Public Relations in Company Management on Improving Oil Reserve Through Viable Exploration to Fulfill Nation's Energy Security Mandate
PT Medco Power Indonesia	Oil and Gas	The Best Public Relations in Company Strategy on Collaborative Management to Develop Gas-Fired Independent Power Producer (Gas IPP)
PT Pertamina Lubricants	Oil and Gas	The Best Public Relations in Company Management on Programs and Digital Developments to Improve Vocational High School Students' Entrepreneurship Managerial
PT Pertamina Hulu Energi	Energy	The Best Public Relations in Company Management on the Company's Operational Business Process Activity
PT Perusahaan Listrik Negara (Persero)	Energy	The Best Public Relations in Company Management on Strategic  Business Process Transformation
PT Perusahaan Gas Negara (Persero) Tbk	Energy	The Best Public Relations in Company Management on Optimizing Business Operations to Improve the Company's Performance
PT Astra International Tbk	Automotive	The Best Public Relations in Company Management by Developing, Integrating, and Synergizing the Company's Value Chain
PT Astra Honda Motor	Automotive	The Best Public Relations in Company Activity on Marvelous COVID-19 Assistance Program
PT Toyota Astra Motor	Automotive	The Best Public Relations in Company Strategy on Launching Various  New Products to Strengthen Market Share
PT Kereta Api Indonesia (Persero)	Transportation	The Best Public Relations in Company Management on Providing Marvelous Safe and Convenient Services
Perum Damri	Transportation	The Best Public Relations in Company Management on Digital Technology Application for Customer Convenience and Safety
PT Sumber Alfaria Trijaya Tbk	Retail	The Best Public Relations in Company Strategy on Operational Business and Brand Expansion
PT Telkom Indonesia (Persero) Tbk	Information, Technology, and Communication	The Best Public Relations in Company Management on Developing Telecommunication Infrastructure to Achieve Sovereign Connectivity Across Nation
PT Telekomunikasi Selular	Information, Technology, and Communication	The Best Public Relations in Company Strategy on Utilising Cloud and Big Data Technology in the Company's Business Management
PT XL Axiata Tbk	Information, Technology, and Communication	The Best Public Relations in Company Management on Utilising Real-Time Data Technology to Improve Connectivity Services
PT Aplikasi Karya Anak Bangsa (Gojek)	Information, Technology, and Communication	The Best Public Relations in Company Management on the Utilisation of Effective and Efficient Communication Strategy
Djarum Foundation	Foundation	The Best Public Relations in Company Management on Provisioning Medical Devices for COVID-19's Referral Hospitals
Aksi Cepat Tanggap (ACT)	Foundation	The Best Public Relations in Company Management on Marvelous Utilisation of Digitalisation for Voluntary Activities Across Nation
Tanoto Foundation	Foundation	The Best Public Relations in Company Management on Reducing Indonesia's High Prevalence of Stunting Through Global Stakeholders Cooperativeness
PT Riau Andalan Pulp and Paper	Basic Industry and Chemical	The Best Public Relations in Company Activity on Supporting Local Farmers and Local MSMEs Through Marketing and Training Program
PT Solusi Bangun Indonesia Tbk	Basic Industry and Chemical	The Best Public Relations in Company Management on Maintaining the Company's Performance and Contributing Toward Sustainability During Pandemic
DBS Foundation	Foundation	The Best Public Relations in Company Management as A Pioneer Educator for Nation's Human Capital on Social Enterprises
PT Dayamitra Telekomunikasi (Mitratel)	Information, Technology, and Communication	The Best Public Relations in Company Activity on Supporting the Development of Digital Technology Infrastructures by Subsidiary's Collaborative Approach
PT Tani Hub Indonesia	Information, Technology, and Communication	The Best Public Relations in Company Activity on Establishing Businesses Unit to Maintain Supply Chain Distribution Channels