Portal Berita Ekonomi Minggu, 23 Juli 2017

Perspektif Baru Bisnis & Ekonomi

Executive Brief
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Hitachi Launches New Global Brand Campaign

Foto Berita Hitachi Launches New Global Brand Campaign
Warta Ekonomi.co.id, Jakarta -

Hitachi Ltd announced that the Hitachi Group launches the new Global Brand Campaign that is aligned with the management vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries through various media. Under the campaign copy The Future is Open to Suggestions, the goal of this campaign is to build the brand through collaborative creation with customers and partners.

For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world. These activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time supporting the growth of the Social Innovation Business through tie-ins with businesses in various regions.

The goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi's core strengths, and to promote the further growth of the social innovation business, while at the same time accelerating collaborative creation with customers as an innovation partner in the IoT era.

In the new Global Brand Campaign, in order to illustrate Hitachi's commitment to lead innovations in both society and industry in the IoT era through the social innovation business, the Hitachi Social Innovation campaign logo has been created along with the campaign copy The Future is Open to Suggestions, embodying Hitachi's strong determination to achieve the goals of the 2018 Mid-term Management Plan.

TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues in the IoT era. The intent is to increase the value of the Hitachi Brand by broadly communicating, to customers and partners throughout the world, Hitachi's active stance of facing up to and resolving increasingly complex social issues through collaborative creation with stakeholders.

On May 18, as part of the campaign, Hitachi renovated the Social Innovation Hub, an internet site that aggregates information related to the Hitachi Group's activities throughout the world. By further enhancing the transmission of information related to Hitachi's Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

Tag: Hitachi Ltd

Penulis/Editor: Cahyo Prayogo

Foto: Hitachi Ltd

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Yen Jepang JPY 100.00 11,971.39 11,848.41

Ringkasan BEI

No Name Today Change Stock
1 Composite Index 5765.424 -59.784 558
2 Agriculture 1793.082 4.345 18
3 Mining 1466.837 -10.053 44
4 Basic Industry and Chemicals 618.059 -4.488 67
5 Miscellanous Industry 1398.521 -49.715 41
6 Consumer Goods 2489.161 -28.855 45
7 Cons., Property & Real Estate 483.095 -1.806 65
8 Infrastruc., Utility & Trans. 1174.047 -13.703 60
9 Finance 945.670 -11.217 89
10 Trade & Service 918.198 2.093 129
No Code Prev Close Change %
1 HDFA 193 260 67 34.72
2 BIPP 78 100 22 28.21
3 MABA 1,215 1,515 300 24.69
4 DPNS 336 408 72 21.43
5 KOIN 286 340 54 18.88
6 FORU 191 222 31 16.23
7 PADI 340 390 50 14.71
8 TIRA 242 270 28 11.57
9 LPGI 5,350 5,950 600 11.21
10 TRAM 81 90 9 11.11
No Code Prev Close Change %
1 AISA 1,605 1,205 -400 -24.92
2 UNIT 286 220 -66 -23.08
3 TGKA 2,700 2,090 -610 -22.59
4 ASJT 775 640 -135 -17.42
5 SIMA 690 570 -120 -17.39
6 PALM 420 370 -50 -11.90
7 BBLD 685 605 -80 -11.68
8 SDRA 900 815 -85 -9.44
9 LION 930 855 -75 -8.06
10 GPRA 154 142 -12 -7.79
No Code Prev Close Change %
1 AISA 1,605 1,205 -400 -24.92
2 SRIL 356 358 2 0.56
3 LEAD 64 65 1 1.56
4 ASII 8,550 8,200 -350 -4.09
5 HOKI 404 414 10 2.48
6 ERTX 187 189 2 1.07
7 TLKM 4,630 4,560 -70 -1.51
8 TRAM 81 90 9 11.11
9 WSBP 430 430 0 0.00
10 PBRX 540 525 -15 -2.78