Portal Berita Ekonomi Jum'at, 28 April 2017

Perspektif Baru Bisnis & Ekonomi

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Hitachi Launches New Global Brand Campaign

Foto Berita Hitachi Launches New Global Brand Campaign
Warta Ekonomi.co.id, Jakarta -

Hitachi Ltd announced that the Hitachi Group launches the new Global Brand Campaign that is aligned with the management vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries through various media. Under the campaign copy The Future is Open to Suggestions, the goal of this campaign is to build the brand through collaborative creation with customers and partners.

For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world. These activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time supporting the growth of the Social Innovation Business through tie-ins with businesses in various regions.

The goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi's core strengths, and to promote the further growth of the social innovation business, while at the same time accelerating collaborative creation with customers as an innovation partner in the IoT era.

In the new Global Brand Campaign, in order to illustrate Hitachi's commitment to lead innovations in both society and industry in the IoT era through the social innovation business, the Hitachi Social Innovation campaign logo has been created along with the campaign copy The Future is Open to Suggestions, embodying Hitachi's strong determination to achieve the goals of the 2018 Mid-term Management Plan.

TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues in the IoT era. The intent is to increase the value of the Hitachi Brand by broadly communicating, to customers and partners throughout the world, Hitachi's active stance of facing up to and resolving increasingly complex social issues through collaborative creation with stakeholders.

On May 18, as part of the campaign, Hitachi renovated the Social Innovation Hub, an internet site that aggregates information related to the Hitachi Group's activities throughout the world. By further enhancing the transmission of information related to Hitachi's Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

Tag: Hitachi Ltd

Penulis/Editor: Cahyo Prayogo

Foto: Hitachi Ltd

Kurs Rupiah

Mata Uang Simbol Jual Beli
Arab Saudi Riyal SAR 3,514.87 3,478.27
British Pound GBP 17,169.60 16,991.11
China Yuan CNY 1,989.13 1,969.21
Dolar Amerika Serikat USD 13,179.00 13,047.00
Dolar Australia AUD 10,171.55 10,063.15
Dolar Hong Kong HKD 1,699.24 1,682.01
Dolar Singapura SGD 9,827.01 9,722.78
EURO Spot Rate EUR 14,736.76 14,583.94
Ringgit Malaysia MYR 3,292.28 3,255.24
Yen Jepang JPY 13,026.59 12,889.75

Ringkasan BEI

No Name Today Change Stock
1 Composite Index 5685.298 -21.730 543
2 Agriculture 1839.381 20.337 21
3 Mining 1529.120 -17.451 43
4 Basic Industry and Chemicals 609.503 -1.322 66
5 Miscellanous Industry 1506.105 -8.414 42
6 Consumer Goods 2433.794 -29.716 39
7 Cons., Property & Real Estate 505.553 -2.724 62
8 Infrastruc., Utility & Trans. 1143.420 -5.081 57
9 Finance 891.913 3.447 89
10 Trade & Service 923.096 -3.079 124
No Code Prev Close Change %
1 MINA 105 178 73 69.52
2 FORZ 220 330 110 50.00
3 VICO 179 240 61 34.08
4 AGRS 153 204 51 33.33
5 ASJT 775 955 180 23.23
6 KDSI 472 580 108 22.88
7 KICI 131 159 28 21.37
8 INDY 750 900 150 20.00
9 DSNG 460 550 90 19.57
10 INKP 1,840 2,080 240 13.04
No Code Prev Close Change %
1 HDFA 300 226 -74 -24.67
2 MTSM 370 282 -88 -23.78
3 HOME 236 208 -28 -11.86
4 NAGA 197 174 -23 -11.68
5 JECC 6,100 5,400 -700 -11.48
6 IBST 2,250 2,010 -240 -10.67
7 MBSS 500 450 -50 -10.00
8 CEKA 1,850 1,670 -180 -9.73
9 ASBI 362 330 -32 -8.84
10 BBLD 680 620 -60 -8.82
No Code Prev Close Change %
1 INDY 750 900 150 20.00
2 BUMI 454 448 -6 -1.32
3 DOID 1,110 1,100 -10 -0.90
4 BIPI 100 108 8 8.00
5 TRAM 107 108 1 0.93
6 TLKM 4,370 4,370 0 0.00
7 PBRX 605 595 -10 -1.65
8 ASII 9,000 8,950 -50 -0.56
9 UNTR 27,250 26,900 -350 -1.28
10 KREN 400 426 26 6.50