Kalangan milenial diyakini merupakan salah satu modal utama untuk membawa perubahan bagi Indonesia ke arah yang jauh lebih baik. Kemampuan untuk membawa perubahan tersebut tak lepas dari tiga karakteristik utama generasi milenial yang kreatif, inovatif, dan adaptif terhadap kondisi dan tuntutan zaman yang dihadapinya sehingga dengan mudah mengubah tantangan yang ada menjadi sebuah peluang yang menguntungkan.
"Milenial adalah salah satu generasi terbesar dalam sejarah. Mereka memiliki potensi yang tinggi untuk memajukan sektor pariwisata dan industri kreatif di Indonesia," ujar Menteri Pariwisata dan Ekonomi Kreatif (Menparekraf), Sandiaga Uno, saat menyampaikan keynote speech-nya untuk membuka gelaran acara penghargaan Indonesia Millenial’s Brand Choices Awards 2021 yang diselenggarakan oleh Warta Ekonomi, Kamis (24/6).
Baca Juga: HerStory Gelar Mom’s Favorite Baby and Kids Brand Awards 2021, Berikut Daftar Pemenangnya!
Dalam paparannya, Sandiaga menyatakan bahwa sebanyak 170 juta penduduk Indonesia merupakan pengguna media sosial dengan para pengguna aktifnya adalah para generasi milenial. Keberadaan berbagai platform media sosial seperti Instagram, TikTok, Facebook, Whatsapp, Youtube, dan berbagai platform lain membuat akses pertukaran informasi menjadi makin mudah yang pada akhirnya mampu meng-encorage generasi muda untuk senantiasa berkembang dan memaksimalkan kualitas yang dimilikinya.
"Karena itu, saya tidak henti-hentinya mengajak seluruh generasi muda untuk dapat meningkatkan kompetensinya, baik lewat upscalling maupun rescalling, agar dapat memberikan manfaat yang sebesar-besarnya kepada masyarakat dan juga bangsa dan negara," tutur Sandiaga.
Dalam kesempatan kali ini, Sandiaga juga mengucapkan selamat kepada para pemenang penghargaan Indonesia Millenial’s Brand Choices Awards 2021. Tak lupa, Sandiaga juga mengapresiasi inisiatif Warta Ekonomi yang sejauh ini dianggapnya telah bertransformasi menjadi sebuah media digital sebagai bagian dari adaptasi terhadap gelombang perubahan, sekaligus lebih mendekatkan diri dengan generasi muda, khususnya kalangan milenial.
Berikut ini adalah daftar para pemenang penghargaan Indonesia Millenial’s Brand Choices Awards 2021! Selamat!
No | Nama Perusahaan | Nama Brand | Category | Title |
1 | PT Foods Beverages Indonesia | Chatime | Popular Drink | Indonesia Best Millennials' Brand Choice 2021 |
2 | PT Inspirasi Bisnis Nusantara | Haus! | Popular Drink | Indonesia Outstanding Millennials' Brand Choice 2021 |
3 | Sour Sally Group | Gulu-Gulu | Popular Drink | Indonesia Excellent Millennials' Brand Choice 2021 |
4 | PT Google Indonesia | Youtube Music | Music Streaming | Indonesia Best Millennials' Brand Choice 2021 |
5 | Spotify Asia | Spotify | Music Streaming | Indonesia Outstanding Millennials' Brand Choice 2021 |
6 | JOOX Indonesia | JOOX | Music Streaming | Indonesia Excellent Millennials' Brand Choice 2021 |
7 | Netflix Asia Pacific | Netflix | Movie Streaming | Indonesia Best Millennials' Brand Choice 2021 |
8 | VIU Indonesia | VIU | Movie Streaming | Indonesia Outstanding Millennials' Brand Choice 2021 |
9 | PT Vidio Dot Com | Vidio | Movie Streaming | Indonesia Excellent Millennials' Brand Choice 2021 |
10 | Iflix Indonesia | Iflix | Movie Streaming | Indonesia Very Good Millennials' Brand Choice 2021 |
11 | PT Luna Boga Narayan | Kopi Janji Jiwa | Coffe Shop | Indonesia Best Millennials' Brand Choice 2021 |
12 | PT Bumi Berkah Boga | Kopi Kenangan | Coffe Shop | Indonesia Outstanding Millennials' Brand Choice 2021 |
13 | PT Anomali Coffee | Anomali Coffee | Coffe Shop | Indonesia Excellent Millennials' Brand Choice 2021 |
14 | Kulo Group | Kedai Kopi Kulo | Coffe Shop | Indonesia Very Good Millennials' Brand Choice 2021 |
15 | PT Filosofi Kopi Mandiri | Filosofi Kopi | Coffe Shop | Indonesia Good Millennials' Brand Choice 2021 |
16 | PT J.CO Donuts & Coffee (Jhonny Andrean Group) | J.CO Donuts & Coffee | Café | Indonesia Best Millennials' Brand Choice 2021 |
17 | PT Sari Coffee Indonesia | Starbucks Coffee | Café | Indonesia Outstanding Millennials' Brand Choice 2021 |
18 | PT Excelso Multirasa | Excelso | Café | Indonesia Excellent Millennials' Brand Choice 2021 |
19 | PT Trans Coffee | The Coffee Bean & Tea Leaf | Café | Indonesia Very Good Millennials' Brand Choice 2021 |
20 | PT Hindo | H&M | Fashion | Indonesia Best Millennials' Brand Choice 2021 |
21 | PT Dinamika Anak Muda Nasional | Damn! I love Indonesia | Fashion | Indonesia Outstanding Millennials' Brand Choice 2021 |
22 | Erigo Store | Erigo | Fashion | Indonesia Excellent Millennials' Brand Choice 2021 |
23 | PT Fast Retailing Indonesia | Uniqlo | Fashion | Indonesia Very Good Millennials' Brand Choice 2021 |
24 | PT Cipta Retail Prakarsa | THE GOODS DEPT | Fashion | Indonesia Good Millennials' Brand Choice 2021 |
25 | T MAP Aktif Adiperkasa Tbk. | Reebok | Sport Shoes | Indonesia Best Millennials' Brand Choice 2021 |
26 | PT Prestasi Retail Innovation | Specs | Sport Shoes | Indonesia Outstanding Millennials' Brand Choice 2021 |
27 | PT Berca Retail Group | League | Sport Shoes | Indonesia Excellent Millennials' Brand Choice 2021 |
28 | PT Fastfood Indonesia Tbk. | KFC | Fast Food Restaurant | Indonesia Best Millennials' Brand Choice 2021 |
29 | PT Rekso Nasional Food | McDonald's | Fast Food Restaurant | Indonesia Outstanding Millennials' Brand Choice 2021 |
30 | PT Eka Bogainti | Hoka-Hoka Bento | Fast Food Restaurant | Indonesia Excellent Millennials' Brand Choice 2021 |
31 | PT Sari Burger Indonesia | Burger King | Fast Food Restaurant | Indonesia Very Good Millennials' Brand Choice 2021 |
32 | PT Sarimelati Kencana Tbk. | Pizza Hut | Pizza Restaurant | Indonesia Best Millennials' Brand Choice 2021 |
33 | PT DOM Pizza Indonesia | Domino's Pizza | Pizza Restaurant | Indonesia Outstanding Millennials' Brand Choice 2021 |
34 | PT Ismaya Group | Pizza ? Birra | Pizza Restaurant | Indonesia Excellent Millennials' Brand Choice 2021 |
35 | PT Indofood CBP Sukses Makmur Tbk. | Indomie | Instant Noodle | Indonesia Best Millennials' Brand Choice 2021 |
36 | Wings Food | Mie Sedaap | Instant Noodle | Indonesia Outstanding Millennials' Brand Choice 2021 |
37 | PT Samyang Indonesia | Samyang | Instant Noodle | Indonesia Excellent Millennials' Brand Choice 2021 |
38 | PT Lemonilo Indonesia Sehat | Lemonilo | Instant Noodle | Indonesia Very Good Millennials' Brand Choice 2021 |
39 | PT Dellifood Sentosa Corpindo (Mayora Group) | Bakmi Mewah | Instant Noodle | Indonesia Good Millennials' Brand Choice 2021 |
40 | PT Lion Super Indo, LLC | Super Indo | Supermarket | Indonesia Best Millennials' Brand Choice 2021 |
41 | PT Matahari Putra Prima Tbk. | Hypermart | Supermarket | Indonesia Outstanding Millennials' Brand Choice 2021 |
42 | PT Hero Supermarket Tbk. | Giant | Supermarket | Indonesia Excellent Millennials' Brand Choice 2021 |
43 | PT Trans Retail Indonesia | Transmart | Supermarket | Indonesia Very Good Millennials' Brand Choice 2021 |
44 | PT Indomarco Prismatama | Indomaret | Minimarket | Indonesia Best Millennials' Brand Choice 2021 |
45 | PT Sumber Alfaria Trijaya Tbk | Alfamart | Minimarket | Indonesia Outstanding Millennials' Brand Choice 2021 |
46 | PT Midi Utama Indonesia Tbk. | Alfamidi | Minimarket | Indonesia Excellent Millennials' Brand Choice 2021 |
47 | PT Circleka Indonesia Utama | Circle K | Minimarket | Indonesia Very Good Millennials' Brand Choice 2021 |
48 | PT Aqua Golden Mississippi | Aqua | Mineral Water | Indonesia Best Millennials' Brand Choice 2021 |
49 | PT Tirta Fresindo Jaya (Mayora Group) | Le Minerale | Mineral Water | Indonesia Outstanding Millennials' Brand Choice 2021 |
50 | PT Tirta Investama | VIT | Mineral Water | Indonesia Excellent Millennials' Brand Choice 2021 |
51 | PT Akasha Wira International Tbk. | Nestle Pure Life | Mineral Water | Indonesia Very Good Millennials' Brand Choice 2021 |
52 | PT Indofood CBP Sukses Makmur Tbk. | Club | Mineral Water | Indonesia Good Millennials' Brand Choice 2021 |
53 | PT Coca Cola Amatil Indonesia | Coca Cola | Soft Drink | Indonesia Best Millennials' Brand Choice 2021 |
54 | PT Coca Cola Amatil Indonesia | Fanta | Soft Drink | Indonesia Outstanding Millennials' Brand Choice 2021 |
55 | PT Coca Cola Amatil Indonesia | Sprite | Soft Drink | Indonesia Excellent Millennials' Brand Choice 2021 |
56 | PT Home Center Indonesia | Informa | Furniture | Indonesia Best Millennials' Brand Choice 2021 |
57 | PT Hero Supermarket Tbk. | IKEA | Furniture | Indonesia Outstanding Millennials' Brand Choice 2021 |
58 | PT Chitose Internasional Tbk. | Chitose | Furniture | Indonesia Excellent Millennials' Brand Choice 2021 |
59 | PT Reckitt Benckiser Indonesia | Dettol | Hand Sanitizer | Indonesia Best Millennials' Brand Choice 2021 |
60 | Enesis Group | Antis | Hand Sanitizer | Indonesia Outstanding Millennials' Brand Choice 2021 |
61 | PT Wings Surya | Nuvo | Hand Sanitizer | Indonesia Excellent Millennials' Brand Choice 2021 |
62 | PT Sterindo Medika | Stereo-Bac | Hand Sanitizer | Indonesia Very Good Millennials' Brand Choice 2021 |
63 | PT Astra Honda Motor | Honda | Motorcycle | Indonesia Best Millennials' Brand Choice 2021 |
64 | PT Yamaha Indonesia Motor Manufacturing | Yamaha | Motorcycle | Indonesia Outstanding Millennials' Brand Choice 2021 |
65 | PT Piaggio Indonesia | Piaggio | Motorcycle | Indonesia Excellent Millennials' Brand Choice 2021 |
66 | PT Kawasaki Motor Indonesia | Kawasaki | Motorcycle | Indonesia Very Good Millennials' Brand Choice 2021 |
67 | PT Suzuki Indomobil Motor | Suzuki | Motorcycle | Indonesia Good Millennials' Brand Choice 2021 |
68 | PT Honda Prospect Motor | Honda | Car | Indonesia Best Millennials' Brand Choice 2021 |
69 | PT Toyota Astra Motor | Toyota | Car | Indonesia Outstanding Millennials' Brand Choice 2021 |
70 | PT Mitsubishi Motors Krama Yudha Sales Indonesia | Mitsubishi | Car | Indonesia Excellent Millennials' Brand Choice 2021 |
71 | PT Suzuki Indomobil Motor | Suzuki | Car | Indonesia Very Good Millennials' Brand Choice 2021 |
72 | PT Aplikasi Karya Anak Bangsa | Gojek | Online Transportation | Indonesia Best Millennials' Brand Choice 2021 |
73 | PT Grab Teknologi Indonesia | Grab | Online Transportation | Indonesia Outstanding Millennials' Brand Choice 2021 |
74 | PT Teknologi Perdana Indonesia | Maxim | Online Transportation | Indonesia Excellent Millennials' Brand Choice 2021 |
75 | PT Telekomunikasi Selular | Telkomsel | Cellular Telecommunication Provider | Indonesia Best Millennials' Brand Choice 2021 |
76 | PT XL Axiata Tbk | XL Axiata | Cellular Telecommunication Provider | Indonesia Outstanding Millennials' Brand Choice 2021 |
77 | PT Indosat Tbk. | IM3 Ooredoo | Cellular Telecommunication Provider | Indonesia Excellent Millennials' Brand Choice 2021 |
78 | PT Smartfren Telecom Tbk. | Smartfren | Cellular Telecommunication Provider | Indonesia Very Good Millennials' Brand Choice 2021 |
79 | PT Bank Central Asia Tbk. | BCA | Private Bank | Indonesia Best Millennials' Brand Choice 2021 |
80 | PT Bank DBS Indonesia | DBS Bank | Private Bank | Indonesia Outstanding Millennials' Brand Choice 2021 |
81 | PT Bank HSBC Indonesia | Bank HSBC | Private Bank | Indonesia Excellent Millennials' Brand Choice 2021 |
82 | PT Bank Mandiri (Persero) Tbk. | Bank Mandiri | State-Owned Bank | Indonesia Best Millennials' Brand Choice 2021 |
83 | PT Bank Rakyat Indonesia (Persero) Tbk. | Bank BRI | State-Owned Bank | Indonesia Outstanding Millennials' Brand Choice 2021 |
84 | PT Bank Negara Indonesia (Persero) Tbk. | Bank BNI | State-Owned Bank | Indonesia Excellent Millennials' Brand Choice 2021 |
85 | PT Bank Tabungan Negara (Persero) Tbk. | Bank BTN | State-Owned Bank | Indonesia Very Good Millennials' Brand Choice 2021 |
86 | PT Bank Syariah Indonesia Tbk. | Bank Syariah Indonesia | Sharia Bank | Indonesia Best Millennials' Brand Choice 2021 |
87 | PT Bank Mega Syariah | Bank Mega Syariah | Sharia Bank | Indonesia Outstanding Millennials' Brand Choice 2021 |
88 | PT Bank BJB Syariah | Bank BJB Syariah | Sharia Bank | Indonesia Excellent Millennials' Brand Choice 2021 |
89 | PT Bank DKI | Bank DKI | Regional Bank | Indonesia Best Millennials' Brand Choice 2021 |
90 | PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk. | Bank BJB | Regional Bank | Indonesia Outstanding Millennials' Brand Choice 2021 |
91 | PT Bank Pembangunan Daerah Sumatera Utara | Bank Sumut | Regional Bank | Indonesia Excellent Millennials' Brand Choice 2021 |
92 | PT Bank Pembangunan Daerah Jawa Tengah | Bank Jateng | Regional Bank | Indonesia Very Good Millennials' Brand Choice 2021 |
93 | PT Bank Central Asia Tbk. | BCA Mobile | Mobile Banking Services | Indonesia Best Millennials' Brand Choice 2021 |
94 | PT Bank Negara Indonesia (Persero) Tbk. | BNI Mobile Banking | Mobile Banking Services | Indonesia Outstanding Millennials' Brand Choice 2021 |
95 | PT Bank Rakyat Indonesia (Persero) Tbk. | BRImo BRI | Mobile Banking Services | Indonesia Excellent Millennials' Brand Choice 2021 |
96 | PT Bank Mandiri (Persero) Tbk. | Livin' by Mandiri | Mobile Banking Services | Indonesia Very Good Millennials' Brand Choice 2021 |
97 | PT Bank Syariah Indonesia Tbk. | BSI Mobile | Mobile Banking Services | Indonesia Good Millennials' Brand Choice 2021 |
98 | PT Visionet Internasional | OVO | Digital Payment | Indonesia Best Millennials' Brand Choice 2021 |
99 | PT Dompet Anak Bangsa | Gopay | Digital Payment | Indonesia Outstanding Millennials' Brand Choice 2021 |
100 | PT Espay Debit Indonesia Koe | DANA | Digital Payment | Indonesia Excellent Millennials' Brand Choice 2021 |
101 | PT Bank Central Asia Tbk. | Flazz BCA | E-Money | Indonesia Best Millennials' Brand Choice 2021 |
102 | PT Bank Mandiri (Persero) Tbk. | Mandiri E-Money | E-Money | Indonesia Outstanding Millennials' Brand Choice 2021 |
103 | PT Bank Negara Indonesia (Persero) Tbk. | BNI Tap Cash | E-Money | Indonesia Excellent Millennials' Brand Choice 2021 |
104 | PT Bank Rakyat Indonesia (Persero) Tbk. | Brizzi | E-Money | Indonesia Very Good Millennials' Brand Choice 2021 |
105 | PT Shopee Internasional Indonesia | Shopee | E-Commerce | Indonesia Best Millennials' Brand Choice 2021 |
106 | PT Bukalapak.com | Bukalapak | E-Commerce | Indonesia Outstanding Millennials' Brand Choice 2021 |
107 | Lazada Indonesia | Lazada | E-Commerce | Indonesia Excellent Millennials' Brand Choice 2021 |
108 | PT Fashion Eservices Indonesia | Zalora | E-Commerce | Indonesia Very Good Millennials' Brand Choice 2021 |
109 | PT Global Digital Niaga | Blibli.com | E-Commerce | Indonesia Good Millennials' Brand Choice 2021 |
110 | PT Samsung Electronics Indonesia | Samsung | Smartphone | Indonesia Best Millennials' Brand Choice 2021 |
111 | PT Apple Indonesia | Iphone | Smartphone | Indonesia Outstanding Millennials' Brand Choice 2021 |
112 | PT Xiaomi Technology Indonesia | Xiaomi | Smartphone | Indonesia Excellent Millennials' Brand Choice 2021 |
113 | PT Indonesia Oppo Electronics | Oppo | Smartphone | Indonesia Very Good Millennials' Brand Choice 2021 |
114 | PT Vivo Mobile Indonesia | Vivo | Smartphone | Indonesia Good Millennials' Brand Choice 2021 |
115 | ASUS Indonesia | Asus | Laptop/Notebook | Indonesia Best Millennials' Brand Choice 2021 |
116 | PT Lenovo Indonesia | Lenovo | Laptop/Notebook | Indonesia Outstanding Millennials' Brand Choice 2021 |
117 | PT Apple Indonesia | Mac | Laptop/Notebook | Indonesia Excellent Millennials' Brand Choice 2021 |
118 | PT Acer Indonesia | Acer | Laptop/Notebook | Indonesia Very Good Millennials' Brand Choice 2021 |
119 | PT Jobstreet Indonesia | Jobstreet.com | Online Employment Services | Indonesia Best Millennials' Brand Choice 2021 |
120 | PT Glints Indonesia Group | Glints Indonesia | Online Employment Services | Indonesia Outstanding Millennials' Brand Choice 2021 |
121 | Kalibrr Indonesia | Kalibrr | Online Employment Services | Indonesia Excellent Millennials' Brand Choice 2021 |
122 | PT RTI Infokom | RTI Bussiness | Online Investment Application | Indonesia Best Millennials' Brand Choice 2021 |
123 | PT Indo Premier Sekuritas | IPOT | Online Investment Application | Indonesia Outstanding Millennials' Brand Choice 2021 |
124 | PT Mandiri Sekuritas | MOST | Online Investment Application | Indonesia Excellent Millennials' Brand Choice 2021 |
125 | PT BCA Sekuritas | Best Mobile | Online Investment Application | Indonesia Very Good Millennials' Brand Choice 2021 |
126 | PT Insera Sena | Polygon | Bicycle | Indonesia Best Millennials' Brand Choice 2021 |
127 | PT Terang Dunia Internusa | United | Bicycle | Indonesia Outstanding Millennials' Brand Choice 2021 |
128 | PT Jakarta Tunggal Citra | Family | Bicycle | Indonesia Excellent Millennials' Brand Choice 2021 |
129 | PT Roda Pasifik Mandiri | Pacific | Bicycle | Indonesia Very Good Millennials' Brand Choice 2021 |
130 | PT Roda Maju Bahagia | Element | Bicycle | Indonesia Good Millennials' Brand Choice 2021 |
131 | Fitness First | Fitness First | Fitness & Gym | Indonesia Best Millennials' Brand Choice 2021 |
132 | Gold's Gym Indonesia | Gold's Gym | Fitness & Gym | Indonesia Outstanding Millennials' Brand Choice 2021 |
133 | Celebrity Fitness | Celebrity Fitness | Fitness & Gym | Indonesia Excellent Millennials' Brand Choice 2021 |
134 | PT Prudential Life Assurance | Prudential | Life Insurance | Indonesia Best Millennials' Brand Choice 2021 |
135 | PT BNI Life Insurance | BNI Life | Life Insurance | Indonesia Outstanding Millennials' Brand Choice 2021 |
136 | PT Asuransi Allianz Life Indonesia | Allianz Life | Life Insurance | Indonesia Excellent Millennials' Brand Choice 2021 |
137 | PT Asuransi Jiwa Manulife Indonesia | Manulife | Life Insurance | Indonesia Very Good Millennials' Brand Choice 2021 |
138 | Aksi Cepat Tanggap (ACT) | Aksi Cepat Tanggap | Online Social Donation | Indonesia Best Millennials' Brand Choice 2021 |
139 | PT Kita Bisa Indonesia | Kitabisa.com | Online Social Donation | Indonesia Outstanding Millennials' Brand Choice 2021 |
140 | PT Kreasi Anak Indonesia | GandengTangan | Online Social Donation | Indonesia Excellent Millennials' Brand Choice 2021 |
141 | PT Telkom Indonesia (Persero) Tbk. | IndiHome | TV Cable | Indonesia Best Millennials' Brand Choice 2021 |
142 | PT Link Net Tbk. | First Media | TV Cable | Indonesia Outstanding Millennials' Brand Choice 2021 |
143 | PT MNC Sky Vision Tbk. | MNC Vision | TV Cable | Indonesia Excellent Millennials' Brand Choice 2021 |
144 | PT Indonusa Telemedia | Transvision | TV Cable | Indonesia Very Good Millennials' Brand Choice 2021 |
145 | PT Digital Vision Nusantara | K-Vision | TV Cable | Indonesia Good Millennials' Brand Choice 2021 |
146 | PT Telkom Indonesia Tbk. | IndiHome | Internet Provider |
Indonesia Best Millennials' Brand Choice 2021 |
147 | PT Link Net Tbk. | First Media | Internet Provider | Indonesia Outstanding Millennials' Brand Choice 2021 |
148 | PT Eka Mas Republik | My Republic | Internet Provider | Indonesia Excellent Millennials' Brand Choice 2021 |
149 | PT Mora Telematika Indonesia | Oxygen.id | Internet Provider | Indonesia Very Good Millennials' Brand Choice 2021 |
150 | PT Sony Indonesia | Sony | Digital Camera |
Indonesia Best Millennials' Brand Choice 2021 |
151 | PT Nikon Indonesia | Nikon | Digital Camera | Indonesia Outstanding Millennials' Brand Choice 2021 |
152 | PT Datascrip (Distributor) | Canon | Digital Camera | Indonesia Excellent Millennials' Brand Choice 2021 |
153 | PT FUJIFILM Indonesia | FujiFilm | Digital Camera | Indonesia Very Good Millennials' Brand Choice 2021 |
154 | PT Panasonic Gobel Indonesia | Panasonic | Digital Camera | Indonesia Good Millennials' Brand Choice 2021 |
155 | PT Tiki Jalur Nugraha Ekakurir | JNE Express | Logistics & Courier Services |
Indonesia Best Millennials' Brand Choice 2021 |
156 | PT Global Jet Express | J&T Express | Logistics & Courier Services | Indonesia Outstanding Millennials' Brand Choice 2021 |
157 | PT SiCepat Ekspres Indonesia | Si Cepat | Logistics & Courier Services | Indonesia Excellent Millennials' Brand Choice 2021 |
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Editor: Puri Mei Setyaningrum
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