Selamat! Ini Daftar Pemenang Millenial Women Brand Choice Awards 2021

Warta Ekonomi, Jakarta -

Di masa pandemi Covid-19 ini, kebutuhan masyarakat makin meningkat. Dengan terbatasnya mobilitas dan tingginya kebutuhan, belanja secara online atau daring pun menjadi pilihan masyarakat. Intensitas penggunaan internet yang berjalan dengan tingkat konsumsi tinggi membuat milenial yang makin lekat dengan inovasi dan sekarang banyak sekali produk yang memberikan layanan dengan sasaran konsumennya.

Oleh sebab itu, demi mendorong pemberdayaan dan terpenuhinya kebutuhan hidup kelompok wanita milenial serta mendukung program pemulihan ekonomi nasional dan program vaksinasi yang tengah berlangsung, HerStory.co.id dan juga Warta Ekonomi ingin memberikan penghargaan setinggi-tingginya kepada para produk dan layanan dari merek serta perusahaan terbaik di Indonesia yang telah berupaya sebaik mungkin dalam membentuk kelompok milenial khususnya perempuan menjadi bagian penting dalam kemajuan bangsa Indonesia dan terus berkembang terlebih di masa-masa sulit seperti ini.

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"Sejatinya peran perempuan itu tidak hanya fokus pada pengembangan dirinya sendiri maupun keluarga, tapi mereka juga berperan terhadap pembangunan masyarakat bahkan negara. Dengan begitu, perempuan semestinya diberikan ruang serta peluang sebesar-besarnya untuk terlibat dan berperan secara langsung dalam pembangunan masyarakat ekonomi bahkan negara. Terlebih lagi, perempuan milenial memiliki potensi yang sangat besar di era digital ini," kata Clara Aprilia Sukandar, Pemimpin Redaksi HerStory dalam pembukaan acara penghargaan HerStory Indonesia Millenial Women Brand Choice Awards 2021 "Beyond Inspiring and Connecting" yang diselenggarakan secara virtual, Kamis (19/8/2021).

"E-awarding kali ini HerStory mengusung tema Beyond Inspiring and Connecting karena HerStory percaya bahwa perempuan milenial ini dapat terus berperan dalam pembangunan negara. Untuk itu, HerStory berharap perempuan milenial terus bersemangat, terus bertransformasi, serta meningkatkan kapasitas dirinya," papar Clara.

Data tentang populasi perempuan di dunia pada tahun 2020 menunjukkan, populasi perempuan di dunia ini berada di angka 49,6%. Jika dilihat dari data jumlah penduduk berdasarkan kelompok umur dan jenis kelamin ternyata pada tahun 2020 populasi perempuan milenial ini yang berada di angka 25 hingga 40 tahun memang bisa dikatakan paling banyak dibandingkan dengan populasi perempuan di kelompok umur yang lainnya.

E-awarding kali ini tim riset HerStory dan Warta Ekonomi menggunakan metodologi penelitian survei secara daring dengan 1.500 responden yang merupakan pembaca setia HerStory yang berdomisili di Jabodetabek. Survei ini juga dilakukan selama bulan Juli 2021. Ada pula yang menjadi indikator penilaian, yakni reputasi publikasi serta advertising.

Hadir sebagai Keynote Speaker, Angela Tanoesoedibjo selaku Wakil Menteri Pariwisata dan Ekonomi Kreatif RI mengucapkan selamat kepada para pemenang penghargaan dan juga memberikan semangat untuk para perusahaan untuk terus berinovasi di masa pandemi Covid-19.

"Selamat atas terselenggaranya HerStory Indonesia Milenial Women Brand Choice 2021, Beyond Inspiring and Connecting. Semoga pemberian apresiasi ini dapat menambah semangat kepada brand-brand Indonesia untuk terus berinovasi dan melihat berbagai peluang di era digital ini sehingga dapat terus memberikan layanan dan produk terbaiknya kepada generasi milenial khususnya perempuan," ujar Angela.

Angela juga memaparkan bahwa hampir setengah penduduk Indonesia adalah perempuan dan dari 133,54 juta perempuan Indonesia, sekitar 25,87% tergolong milenial dan 49,7% adalah pengguna internet.

"Jumlah konsumen perempuan milenial yang besar dan terus berkembang ini adalah potensi yang dapat mendukung berkembangnya usaha lokal di Indonesia. Apalagi dalam kondisi pandemi, belanja online menjadi sebuah pilihan yang tak terelakkan sehingga beradaptasi dengan digitalisasi menjadi suatu keharusan bagi para pemilik usaha dan brand di Indonesia. Kemenparekraf dalam hal ini berkomitmen untuk mendukung pengembangan sumber daya manusia dengan program upskilling, reskilling, dan entrepreneurship di sektor pariwisata dan ekonomi kreatif," imbuh Angela.

"Saya yakin para pemenang awards HerStory kali ini pastinya dapat memberikan inspirasi dan semangat bagi kita semua khususnya bagi brand lokal dalam mengembangkan usahanya. Semoga kolaborasi yang mendukung ekosistem usaha ekonomi kreatif Indonesia dapat terus dilanjutkan sehingga brand-brand Indonesia yang merupakan bagian dari ekonomi kreatif ini bisa menjadi pemenang di pasar lokal maupun internasional di era digital serta demografi ini turut jadi bagian dari penciptaan lapangan kerja seluas-luasnya," tambahnya.

Daftar Peraih Penghargaan Millenial Women Brand Choice Awards 2021

No	Brand	Perusahaan	Kategori	Titel
1	Telkomsel	PT Telekomunikasi Selular	Cellular Telecommunication Provider	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
2	Indosat Ooredo	PT Indosat Tbk	Cellular Telecommunication Provider	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
3	XL Axiata	PT XL Axiata Tbk	Cellular Telecommunication Provider	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
4	IndiHome	PT Telkom Indonesia (Persero) Tbk	TV Cable	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
5	MNC Vision	PT MNC Sky Vision Tbk	TV Cable	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
6	Transvision	PT Indonusa Telemedia	TV Cable	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
7	IndiHome	PT Telkom Indonesia (Persero) Tbk	Internet Provider	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
8	First Media	PT First Media Tbk	Internet Provider	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
9	Biznet Networks	PT Supra Primatama Nusantara	Internet Provider	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
10	Shopee	PT Shopee Internasional Indonesia	E-Commerce	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
11	Tokopedia	PT Tokopedia	E-Commerce	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
12	Lazada	Lazada Indonesia	E-Commerce	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
13	J&T Express	PT Global Jet Express	Logistics & Courier Services	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
14	JNE Express	PT Tiki Jalur Nugraha Ekakurir	Logistics & Courier Services	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
15	SiCepat	PT SiCepat Ekspres Indonesia	Logistics & Courier Services	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
16	Canon	PT Datascrip (Distributor)	Digital Camera	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
17	Sony	PT Sony Indonesia	Digital Camera	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
18	Panasonic	PT Panasonic Gobel Indonesia	Digital Camera	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
19	Asus	ASUS Indonesia	Laptop/Notebook	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
20	Acer	PT Acer Indonesia	Laptop/Notebook	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
21	Samsung	PT Samsung Electronics Indonesia	Laptop/Notebook	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
22	Samsung	PT Samsung Electronics Indonesia	Smartphone	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
23	Oppo	PT Indonesia Oppo Electronics	Smartphone	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
24	Iphone	PT Apple Indonesia	Smartphone	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
25	KFC	PT Fastfood Indonesia Tbk	Fast Food Restaurant	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
26	McDonald's	PT Rekso Nasional Food	Fast Food Restaurant	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
27	Hoka Hoka Bento	PT Eka Bogainti	Fast Food Restaurant	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
28	Chatime	PT Foods Beverages Indonesia	Popular Drink	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
29	Haus!	PT Inspirasi Bisnis Nusantara	Popular Drink	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
30	Xing Fu Tang	PT Pelepas Dahaga Indonesia	Popular Drink	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy

No	Brand	Perusahaan	Kategori	Titel
31	Indomaret	PT Indomarco Prismatama	Minimarket	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
32	Alfamart	PT Sumber Alfaria Trijaya Tbk	Minimarket	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
33	Alfamidi	PT Midi Utama Indonesia Tbk	Minimarket	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
34	Super Indo	PT Lion Super Indo, LLC	Supermarket	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
35	Transmart	PT Trans Retail Indonesia	Supermarket	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
36	Hypermart	PT Matahari Putra Prima Tbk.	Supermarket	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
37	Aqua	PT Aqua Golden Mississippi	Mineral Water	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
38	Le Minerale	PT Tirta Fresindo Jaya (Mayora Group)	Mineral Water	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
39	Nestle Pure Life	PT Akasha Wira International Tbk.	Mineral Water	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
40	Grand Indonesia	PT Grand Indonesia	Mall	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
41	Summarecon	PT Summarecon Agung Tbk	Mall	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
42	Senayan City	PT Manggala Gelora Perkasa	Mall	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
43	BCAS Best Mobile 2.0	PT BCA Sekuritas	Online Investment Application	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
44	RTI Business	PT RTI Infokom	Online Investment Application	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
45	MOST	PT Mandiri Sekuritas	Online Investment Application	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
46	Netflix	Netlix Asia Pacific	Movie Streaming	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
47	VIU	VIU Indonesia	Movie Streaming	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
48	Vidio	PT Vidio Dot Com	Movie Streaming	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
49	BCA Mobile	PT Bank Central Asia Tbk	Mobile Banking-Services	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
50	BRImo BRI	PT Bank Rakyat Indonesia (Persero) Tbk.	Mobile Banking-Services	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
51	BNI Mobile Banking	PT Bank Negara Indonesia (Persero) Tbk.	Mobile Banking-Services	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
52	Bank BCA	PT Bank Central Asia Tbk	Private Bank	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
53	Bank CIMB Niaga	PT Bank CIMB Niaga Tbk	Private Bank	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
54	Bank Danamon Indonesia	PT Bank Danamon Indonesia Tbk	Private Bank	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
55	Bank BRI	PT Bank Rakyat Indonesia (Persero) Tbk.	State-Owned Bank	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
56	Bank Mandiri	PT Bank Mandiri (Persero) Tbk.	State-Owned Bank	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
57	Bank BNI	PT Bank Negara Indonesia (Persero) Tbk.	State-Owned Bank	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
58	Bank DKI Jakarta	PT Bank DKI	Regional Government Bank	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
59	Bank Jawa Barat dan Banten	PT Bank Pembangunan Daerah Jawa Barat dan Banten	Regional Government Bank	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
60	Bank Jawa Tengah	PT Bank Pembangunan Daerah Jawa Tengah	Regional Government Bank	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
61	Indomie	PT Indofood CBP Sukses Makmur Tbk.	Instant Noodle	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
62	Mie Sedaap	Wings Food	Instant Noodle	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
63	Lemonilo	PT Lemonilo Indonesia Sehat	Instant Noodle	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
64	Dettol	PT Reckitt Benckiser Indonesia	Hand Sanitizer	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
65	Antis	Enesis Group	Hand Sanitizer	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
66	Nuvo	PT Wings Surya	Hand Sanitizer	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
67	Adidas	Adidas Indonesia	Sport Shoes	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
68	Nike	Nike Indonesia	Sport Shoes	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
69	Reebok	PT MAP Aktif Adiperkasa Tbk.	Sport Shoes	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
70	GoPay	PT Dompet Anak Bangsa	Digital Payment	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
71	OVO	PT Visionet Internasional	Digital Payment	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
72	Dana	PT Espay Debit Indonesia Koe	Digital Payment	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
73	Gojek	PT Aplikasi Karya Anak Bangsa	Online Transportation	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
74	Grab	PT Grab Teknologi Indonesia	Online Transportation	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
75	Maxim	PT Teknologi Perdana Indonesia	Online Transportation	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy

No	Brand	Perusahaan	Kategori	Titel
76	Coca Cola	PT Coca Cola Amatil Indonesia	Soft Drink	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
77	Fanta	PT Coca Cola Amatil Indonesia	Soft Drink	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
78	Sprite	PT Coca Cola Amatil Indonesia	Soft Drink	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
79	Polygon	PT Insera Sena	Bicycle	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
80	United	PT Terang Dunia Internusa	Bicycle	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
81	Family	PT Jakarta Tunggal Citra	Bicycle	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
82	JOOX	JOOX Indonesia	Music Streaming	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
83	Spotify	Spotify Asia	Music Streaming	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
84	Youtube Music	PT Google Indonesia	Music Streaming	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
85	Prudential	PT Prudential Life Assurance	Life Insurance	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
86	Allianz Life	PT Asuransi Allianz Life Indonesia	Life Insurance	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
87	AXA Mandiri Financial Service	PT AXA Mandiri Financial Service	Life Insurance	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
88	Honda	PT Astra Honda Motor	Motorcyle	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
89	Yamaha	PT Yamaha Indonesia Motor Manufacturing	Motorcyle	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
90	Suzuki	PT Suzuki Indomobil Motor	Motorcyle	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
91	H&M	PT HINDO	Brand Fashion	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
92	Uniqlo	PT Fast Retailing Indonesia	Brand Fashion	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
93	Damn! I Love Indonesia	PT Dinamika Anak Muda Nasional	Brand Fashion	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
94	Flazz BCA	PT Bank Central Asia Tbk.	E-Money	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
95	Mandiri E-Money	PT Bank Mandiri (Persero) Tbk.	E-Money	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
96	Brizzi	PT Bank Rakyat Indonesia (Persero) Tbk.	E-Money	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
97	Kitabisa.com	PT Kita Bisa Indonesia	Online Social Donation	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
98	Rumah Zakat	Yayasan Rumah Zakat	Online Social Donation	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
99	Indo Relawan	Indorelawan.org	Online Social Donation	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
100	Celebrity Fitness	Celebrity Fitness	Fitness & Gym	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
101	Fitness First	Fitness First	Fitness & Gym	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
102	Gold's Gym	Gold's Gym	Fitness & Gym	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
103	Honda	PT Honda Prospect Motor	Car	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
104	Toyota	PT Toyota Astra Motor	Car	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
105	Mercedes-Benz	Mercedes-Benz Indonesia	Car	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
106	Bank Syariah Indonesia	PT Bank Syariah Indonesia Tbk.	Sharia Bank	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
107	Bank BCA Syariah	PT Bank BCA Syariah	Sharia Bank	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
108	Bank Muamalat Indonesia	PT Bank Muamalat Indonesia	Sharia Bank	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
109	L'Oreal Paris	PT L'Oreal Indonesia	Lipstick	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
110	Revlon	PT Tempo Scan Pacific Tbk	Lipstick	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
111	Purbasari	PT Gloria Origita Cosmetics	Lipstick	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
112	Pond's	PT Unilever Indonesia Tbk	Facial Wash	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
113	Cetaphil	PT Galderma Indonesia Healthcare	Facial Wash	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
114	Garnier	PT L'Oreal Indonesia	Facial Wash	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
115	Wardah	PT Paragon Technology and Innovation	Face Powder	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
116	Revlon	PT Tempo Scan Pacific Tbk	Face Powder	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
117	Sariayu Martha Tilaar	PT Martina Berto Tbk	Face Powder	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy
118	Pantene	PT Procter & Gamble Indonesia Tbk	Shampoo	Best Millennial Women Brand Choice 2021 with Outstanding Products and Services Innovation
119	L'Oreal Paris	PT L'Oreal Indonesia	Shampoo	Best Millennial Women Brand Choice 2021 with Excellent Products and Services Reputation
120	Wardah	PT Paragon Technology and Innovation	Shampoo	Best Millennial Women Brand Choice 2021 with Great Markerting Strategy